A creative director born and based in Mexico City, one of the world’s most vibrant cultural capitals, Kris Goyri has built a luxury label that celebrates the art of dressing with an intimate, sensual, and effortlessly natural approach.

His creative world is fueled by color, architecture, the human form, and emotion. Through silhouettes that move between the ethereal and the structured, and a sensibility deeply rooted in Mexican identity, his work explores new expressions of beauty and style.

He currently designs collections like La Boda and La Vacación, created to dress unforgettable moments and offer a fresh language of contemporary luxury from Latin America.

Passionate about aesthetics in all forms, Kris leads projects that blend fashion, art, and culture, and collaborates visually with other creatives in a spirit of dialogue, exploration, and collective creation.